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Amazon.com Teams with Universal Studios Home Entertainment to Host Live, First-Ever Global Fan Summit with Academy Award(R)-Nominated Filmmaker Alfons

SEATTLE (BusinessWire EON) March 21, 2007 --     The live, interactive video interview is a first of its kind for the world's largest online retailer and is a natural expansion of the numerous features the site offers customers to inform them about the products Amazon sells. The Web cast will be archived at www.amazon.com/specialfeatures for future viewing.

Leading up to the DVD release of "Children of Men" on March 27, Amazon.com is now featuring exclusive early excerpts from two of the DVD's compelling bonus features, titled "Under Attack" and "Possibility of Hope." "Under Attack," offers an inside look at how the filmmakers created the movie's most breathtaking scenes. "Possibility of Hope," is Cuaron's personal documentary on how the film's revolutionary themes relate to contemporary society. These excerpts can be seen at www.amazon.com/specialfeatures.

"We are pleased to offer our customers a rare opportunity to watch and interact directly with one of today's most intriguing movie directors, Alfonso Cuaron," said Peter Faricy, vice president of movies at Amazon.com. "We continue to find new and innovative ways to help our customers make more informed buying decisions and be entertained in the process."

"By partnering with Amazon on this innovative event, we are offering DVD consumers direct access to one of today's most acclaimed filmmakers who, in the past year, has created one of the most provocative and well-crafted films of our time," said Craig Kornblau, President, Universal Studios Home Entertainment. "This is a perfect example of how by continuing to aggressively harness digital technologies, we can allow audiences to play a more interactive role in shaping and enriching their own entertainment experiences."

No children. No future. No hope. "Children of Men" is a story set in the year 2027, eighteen years since the last baby was born. Disillusioned Theo (Clive Owen) becomes an unlikely champion of the human race when he is asked by his former lover (Julianne Moore) to escort a young pregnant woman out of the country as quickly as possible. In a thrilling race against time, Theo will risk everything to deliver the miracle the whole world has been waiting for. Co-starring Michael Caine, filmmaker Alfonso Cuaron's "Children of Men" is the powerful film Pete Hammond of Maxim calls "magnificent ... a unique and totally original vision."

"Children of Men" is now available for pre-order on www.amazon.com for $19.99, a savings of 33 percent.

About Universal Studios Home Entertainment

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

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