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Trends for the Best Publishing Websites Detailed in New Report from the Web Marketing Association

West Simsbury, CT (PRWeb) March 16, 2007 -- www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the publishing industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Publishing websites going forward should focus on innovation and ensuring they both entertain and inform web visitors."

The WebAwards competition judges publishing websites on seven criteria that combined create award-winning websites:
•    Design
•    Innovation
•    Content
•    Technology
•    Interactivity
•    Copywriting
•    Ease of use

Publishing website performance continues to improve, beating the ISAR Index for the second year in a row, after four years of under performance.

Publishing websites are best at design, content copywriting and interactivity, all of which are above the 3-year average. Publishing websites score lowest in innovation.

The 2006 WebAward for Best Publishing Web site went to Arcadia Publishing.

Other past winners include:
- 2005 Kel Geddes Management ltd for Official Anne Geddes Website
- 2004 Mediapulse for New Homes Guide Website
- 2003 Association of American Colleges and Universities for AAC&U Website
- 2002 International Data Group

A complete list of past winners can be found at publishing.webaward.org

Companies and organizations wishing to have their marketing Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

2007 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The publishing industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Publishing Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at www.07webaward.org.

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.07webaward.org.

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