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Listrak Email Marketing Deliverability Experts to Host Webinar

Lititz, PA (PRWEB) December 10, 2007 -- Listrak, a leading email marketing (http://www.listrak.com) solution provider based near Lancaster, PA, announced that it is hosting a free webinar entitled "Outlook for 2008: Essential Guide to Email Marketing Deliverability." The webinar is taking place on Dec. 18, 2007, at 1 p.m. EST, and participants may register for free at https://www1.gotomeeting.com/register/956938358 Listrak's deliverability experts, Ross Kramer, CEO, and Matt Elliott, Director of Client Services, will share the latest research on deliverability trends for 2008. They will also review an essential, point-by-point checklist that all email marketers will need to use in 2008.

The webinar complements Listrak's latest email deliverability white paper (http://www.listrak.com/university/Email-Marketing-Deliverability/) of the same name, and it will go into even greater detail regarding the five major factors that affect email deliverability -- reputation, authentication, accreditation, content, and email sending technology.

There has been a recent shift in the way ISPs determine whether or not to block a message. It is imperative for marketers to be aware of these changes and of the new procedures that must be followed in order to increase deliverability. This webinar will benefit attendees by reviewing these new processes in detail while offering instructions on how to implement them into their email marketing strategy quickly and easily.

To register, visit https://www1.gotomeeting.com/register/956938358

About Listrak:

Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

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