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Top Spanish property websites revealed by new study

(Bluehost) January 21, 2008 -- A new study profiling the most visible Spanish property websites (http://www.globaledge.co.uk/property-portals/spain/1041) has been released by estate agent marketing (http://www.globaledge.co.uk) portal Globaledge.co.uk.

The research examines the natural search positions of property portals on Google (UK) in over 40 areas of Spain for the most popular property-related search phrases used by British buyers when searching for Spanish property.

ThinkSPAIN came at the top of the list as the 'most visible' property portal in the natural search rankings on Google and appeared in the top 20 of Google's natural search listings 82.5% of the time, significantly ahead of the well-branded English language portal Kyero.com (67.5%). The Move Channel was the highest placed non-specific Spanish property portal, appearing in 40% of all searches, just ahead of Primelocation.com (37.5%).

Ashley Rigg, Director of Globaledge.co.uk says, "Spain is one of the most competitive markets when it comes to search. ThinkSPAIN do exceptionally well to rank so consistently." This will come as good news to ThinkSPAIN MD Bernie Walker who closed their print title ThinkSPAIN Today last month as "we didn't have the financial firepower to take it through to profitability."

Although they closed the print title, Rigg believes that the awareness and buzz it generated has helped them to rank well on Google. "The print title helped build an audience who rely on them for an English language interpretation of Spanish news and events. Some of their audience are bloggers and website owners who reference and link to them regularly. This gives them an advantage that their competitors don't have."

The research only focuses on natural search visibility on Google (UK) and Rigg advises estate agents and property developers in Spain (http://www.globaledge.co.uk/real-estate-partners/spain/property-developers/1041-10964) to look at the bigger picture when making judgements about where to spend their marketing budgets. He says "A portal's brand profile, content and user experience are all important factors to consider when judging lead generation potential."

Table & Results

To see the full article and the table of results please visit Best Property Portals in Spain (http://www.globaledge.co.uk/news/details/thinkspain-tops-spanish-portal-list/17311)

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