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Umbria to Host Webinar on Social Media Analysis of Greening of Brands
Boulder, CO (PRWEB) January 28, 2008 -- In a live webinar taking place this week, Umbria will explore what consumers are saying in the blogosphere about going green and sustainability (http://www.umbrialistens.com/industries/environmental.php). Umbria CEO Janet Eden-Harris and Senior Analyst Averill Doering will conduct the webinar entitled "Blogosphere: Greenfield or Minefield?" on January 30 at 1:00 pm EST. Register for the complimentary webinar online at http://www.umbrialistens.com/forms/landing/webinarJan08.php.
During the webinar, Umbria will present new research - developed from analyzing millions of blogosphere conversations - that looks at how the sustainability efforts of top brands are resonating with consumers. Eden-Harris and Doering will discuss whether or not consumers are taking notice of these eco-efforts and if they are prompting them to change their buying behavior or take other action. Macro trends in consumer sustainability will also be outlined.
Some of the questions and trends that will be covered during the webinar include:
- Who are the winners and losers in getting a sustainability message across?
- What demographic segments are most concerned about sustainability?
- What topics get the most traction in social media?
- Are consumers changing buying behavior because of environmental concerns? How can I tap into the wealth of information in the blogosphere on environmental topics?
"To truly understand the market, you have to look beyond the mere number of companies and consumers warming up to environmental sustainability," said Doering. "By analyzing the unfiltered consumer opinions and sentiments found in online social media, we can take it a step further and determine who's most concerned about these issues, the nature of their concerns and, most importantly, what actions they're taking."
This webinar will provide valuable insights to those involved in any aspect of sustainability, as well as marketing, branding, advertising, PR and product management professionals.
About Umbria Inc.
Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria's patent-pending technology (http://www.umbrialistens.com/services/technology.php) enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world's leading brands. For more information on Umbria, please visit www.umbrialistens.com.
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