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eBizITPA To Host 'King Conversion: Web Sites That Sell' Conference

Erie, PA (PRWEB) April 5, 2008 -- The impact that the Internet and e-commerce have on business and the economy today is significant. Businesses large and small need to be using the online channel to profitably find new markets, generate leads, convert and retain customers. To help educate the marketplace, The Center for eBusiness and Advanced Information Technology (eBizITPA) is hosting a premiere Web conference: King Conversion: Web Sites That Sell, on Thursday, April 17, 2008 at the Bayfront Convention Center in Erie, Pa. Registration, networking and exhibitor booths will begin at 8:15 a.m.

Featured speaker, Holly Buchanan, is a top-tier consultant at Future Now Inc., a digital marketing optimization company based in New York City. Future Now is the firm behind the New York Times, USA Today and Wall Street Journal bestsellers: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing and Call to Action: Secret Formulas to Improve Online Results. Buchanan works with companies to improve their Web sites, focusing on creating better customer experiences and higher conversion. With nearly 20 years of marketing experience, Buchanan has worked with hundreds of clients in all advertising mediums, including global brands like Volvo International, GE Healthcare, Hewlett Packard, and 1-800-Flowers.

Converting browsers into buyers is essential. This conference will provide the tools necessary for attendees to convert their Web site traffic into sales, including:

- How to develop an online persuasive strategy

- How to create calls to action to move customers toward a close

- How to convert online leads to sales

- How to accurately evaluate performance

- And more?

"The Internet is the preferred channel for 90% of business buyers sourcing components, supplies and services," said Cathy von Birgelen, Manager of the eMarketing Learning Center @ eBizITPA. "At this year's conference you will gain insights from a best in class expert in online marketing and persuasion architecture to find creative ways and new approaches to make your Web site an important part of your marketing strategy."

This conference is recommended for anyone who wants to turn their marginal Web site into a value driven lead generating machine - from small business owners and marketing professionals to top executives.

Registration is $129 and includes entry into the conference, breakfast, lunch, and access to exhibits. For groups of three or more from the same organization, registration is $99 per person. Registered attendees will be eligible to win one of 18 copies of Future Now's bestselling e-marketing books. Visit http://www.ebizitpa.org/kingconversion/promo.asp to check out a conference promotional video. For more information and to register online, visit www.ebizitpa.org/kingconversion or call eBizITPA at (814) 898-6500.

The Center for eBusiness and Advanced Information Technology (eBizITPA), headquartered in Erie, Pa., is a statewide Ben Franklin Technology Development Authority Initiative, designed to help Pa. enterprises understand and use information technology and e-business tools. The eMarketing Learning Center @ eBizITPA is a resource for industry-leading e-marketing educational experiences, best practices, research, thought leadership, and guidance.

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