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McClatchy Interactive Selects Caspio to Boost Traffic and Revenue for Websites

Mountain View, CA (PRWEB) May 28, 2008 -- Caspio, Inc. (www.caspio.com), provider of the leading web-based point-and-click platform for creating web applications, today announced that McClatchy Interactive has adopted Caspio Bridge to deliver more traffic to its websites and monetize its database assets.

The nation's third-largest newspaper company is adopting Caspio Bridge as a rapid database and application building platform for its websites after a string of successful deployments by The Sacramento Bee, The Miami Herald, The Kansas City Star, The Charlotte Observer, and The Fort Worth Star-Telegram.

"Public databases drive traffic, which in turn drives revenue," said David A. Milliron, Caspio's vice president of media services. "Caspio's online database tools are enabling McClatchy to drive tremendous traffic to its websites by publishing interactive applications."

The Sacramento Bee recently used Caspio Bridge to deploy a public salary database of California state employees. The database, compiled by Sacramento Bee staff writer Phillip Reese, has generated more than 6 million hits since its launch. "It's the most successful thing we've had on the news side," Reese said.

In addition to searchable databases, McClatchy's sites are using Caspio Bridge to power The Miami Herald's online store, collect user-submitted recipes at The Charlotte Observer, and research political candidates with The Fort Worth Star-Telegram's interactive voter guide.

"Nearly every major news organization in America relies on Caspio to help them leverage their unique brand position, powerful local content, and exceptional promotional abilities on the Internet," Milliron said. "Caspio is excited to bring McClatchy aboard to help its online news sites command more traffic and revenue."

News organizations can learn more about Caspio Bridge at http://www.caspio.com/media.

For more information on the Caspio 2008 Voter Guide, go to http://www.caspio.com/vote or call Caspio Media Services at 650-691-0900 ext. 741.

About McClatchy

The McClatchy Company (www.mcclatchy.com) is the third largest newspaper company in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets, which extend its audience reach. The websites offer users comprehensive news and information, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.

About Caspio Media Services

Caspio Media Services, a division of Caspio, Inc., offers strategic products and services tailored to meet the needs of newspapers, magazines, broadcast, and other online media. Solutions include the Caspio Bridge wizard-driven framework for rapid database publishing, custom application development, rich community-based applications, third-party integrations such as mapping and data feeds, syndicated databases, reverse-publishing tools, and training services that empower non-developers to quickly capture, publish and manage data online.

About Caspio, Inc.

Caspio Inc. (www.caspio.com) is the world's leading on-demand web application creation platform. The company's philosophy is to empower business users to create and deploy web databases, forms, and applications easily and without programming. Caspio's on-demand platform replaces coding with intuitive point-and-click wizards, enabling users to rapidly produce web database components for capturing, publishing, and managing data online. Caspio shrinks development time from weeks to hours and from thousands of dollars to a small monthly fee. Caspio's customers range from one-person entrepreneurs to Fortune-500 corporations, digital media giants, government agencies, and educational institutions.

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