Hosting Articles

How Google Matches Up Adwords Advertisers With Websites Displaying Adsense

Introduction to Adwords and Adsense

Google Adwords and Adsense are two sides of the same coin. They work hand in hand to deliver targeted ads to prospective customers and create revenue for advertisers, website owners, and of course - Google.

Adwords is a targeted ad system offered by Google to advertisers. Advertisers submit a list of keywords or phrases for their ads, which triggers them to be shown on a website or in Google?s search engine results pages (SERPs). Advertisers pay Google for each click the ads generate.

Adsense, on the other hand, is an ad serving program that allows website owners to unobtrusively display relevant text, image and, more recently, video advertisements on their sites. It is also a way for website owners to add Google search in their websites and to earn money by displaying ads on the search results pages. The ads posted on each site are administered by Google and creates revenue for the website owner. Although website owners need not pay to join the program they still get paid for each click received by the ads shown on their site or for the every thousand times a specific ad appears on the website. This is why AdSense is called a pay-per-click and pay-per-impression program.

Keyword Targeting and Site-Targeted Advertising

As mentioned earlier, Adwords and Adsense are two sides of the same coin. For both programs to work they need the other. Adsense affiliates need the data provided by Adwords advertisers to be able to display relevant ads in their websites. But how does Google know which ads are relevant? How does Google match the ads to the websites?

In their Adsense FAQ, Google answered the question. According to Google they use Google search and page-ranking technologies to deliver the ads to the websites. Google matches advertisers and websites using two different techniques ? keyword targeting and site-targeted advertising. The choice as to which technique will be used in the matching process is up to the advertiser.

Keyword Targeting

Keyword targeting uses keywords or key phrases to match the ads to websites. Google compares the keywords to the content in a website and decides whether the ads will be relevant the site?s visitors. However, Google matches the ads to the websites not only using the simple keyword matching described above but also using a complicated algorithm that factors in keyword analysis, word frequency, font size, and the overall link structure of the web. What that algorithm is, of course Google will not tell.

Site-targeted Advertising

Site-targeted advertising is an option Google offers to its advertisers. In site-targeted advertising advertisers are allowed to pick the sites that they want their ads to appear in. This site-targeted advertising option is beneficial for advertisers who know their target audience and the sites they regularly visit. This option does not use the complicated algorithm used in keyword matching. Instead it simply matches the ads to the websites as requested by the advertisers in a straightforward manner. This option is just as effective as the keyword matching option if the advertiser was able to choose the best sites for them to appear. Best being sites whose majority of visitors belongs to the advertisers? target audience.

The Need for More Websites as Advertising Hosts

Adsense and other targeted advertising systems have proven to be very effective and are so popular nowadays that there is a need for more available advertising spots in websites accommodate the number of Adwords advertisers. There are many websites out there willing to profit from ads but since Google is after quality and relevance, not just any site will. There is a need for good web pages to serve as advertising host. A good web page means that the web page has rich content and also has a lot of traffic or visitors. Even if a website has good content but generates little traffic it would not be a good advertising host since the ads will be seen only by a few. A website with lots of traffic but crappy or questionable content is also not to Google?s taste since they have standards to maintain to ensure quality. Quality websites like that which is still not Adsense affiliates are getting increasingly hard to find. Because of this, Google came up with a new method that will aid in the discovery of such sites. The new method will then be used by Google to help them present new quality sites to their Adword advertisers who want the option of site-targeted advertising.

Google?s New Method

Last May 4, 2006 a new patent filed by Google entitled Determining prospective advertising hosts using data such as crawled documents and document access statistics (US Patent Application 20060095322) was published. The patent listed Timothy Matthew Dierks as inventor. The patent describes the new method that Google will use, or most probably is using already, to help discover new websites and web pages that can serve as advertising hosts for their Adwords ads. The method will be used for three basic purposes as summarized by William Slawski on his article Google on Improving Adsense/Adwords. The three basic uses are:

1. Accepting websites as advertising sites/hosts 2. Scoring the web pages in terms of expected page views and ad revenue per page view 3. Sorting the documents based on their scores

After sorting the documents based on their scores the viable web pages will then be presented to advertisers for their consideration. Websites and/or pages chosen by the advertisers will then be used as their ads host.

Some of the information that will be presented by Google about the web pages to help advertisers make their choice are:

1. Features of the web page 2. Content on the web page 3. Information about the web page (i.e. host) 4. Importance or quality of a web page 5. Characteristics of the web pages? visitors 6. Absolute position of the ad in the web page and its position relative to the other ads on the page 7. Absolute size of the ad and its size relative to the other ads 8. The ad?s color 9. The number of other ads that will be running on the page 10. The types of other ads that will run on the page 11. Time of the day, week, and year the ad will be served?and more.

http://www.theinternetone.net

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Buzz Video Messenger? Spreads the Buzz and Brings Targeted Traffic to Websites
Available now at http://www.buzzvideomessenger.com is an affordable, customized, easy to install video messenger.

Free Hosting Or Paid Hosting the Best Option
Everyone likes something for free However, free may not always be the best thing to choose

Shelter Teams With Belize Survivor Author To Host National Domestic Violence Awareness Month Event
As part of National Domestic Violence Awareness Month, the Shelter for Abused Women & Children is pleased to join with Belize Survivor: Darker Side of Paradise author Nancy R. Koerner for a Book Signing fundraiser from 1:00 p.m. to 3:00 p.m. on Saturday, October 20, 2007, at Options Thrift Shoppe, located at 968 Second Avenue North in Naples.

The MIT Enterprise Forum Accepts Bell, Boyd & Lloyd LLP Invitation to Host and Sponsor the MIT Enterprise Forum Monthly Programs and Provide Prize Mon
The MIT Enterprise Forum of Chicago has accepted an invitation from Bell, Boyd & Lloyd LLP to become the host and premier sponsor of its monthly membership forums promoting entrepreneurship and innovation.

New Websites Can Now Make A Dent In The Ever Growing Internet through Effective Advertising
Delivering Quality Traffic to your website is essential in helping to sell your product or service. Websites up to two years old have now benefited through new effective advertising.

Yaktivate.com Welcomes Newest Podcast, Natural Health Yak, with Host Dr. Christine Horner
Dr. Christine Horner hosts a new podcast on Yaktivate.com- Natural Health Yak. In this podcast series, she and her guests will explore alternative and complementary medicine to find the truth as to what really works. Dr. Horner,FACS, is a nationally recognized surgeon, author and speaker.

Organizing & Hosting a Dinner Party Celebrations Invitations Cards
What to know how to have a great dinner party? Try these helpful hints for organizing and hosting a successful dinner party:

AdMonsters to Host Fourth Online Ad Operations Leadership Forum; Event Aims to Bridge the Gap between Agency, Network and Publisher Ad Operations Team
AdMonsters, a privately held professional association for ad operations professionals worldwide, today announced that their AdMonsters Leadership Forum US IV will be held on September 26, 2007, in New York City. AdMonsters' Leadership Forum brings together 50 of the most experienced leaders in online ad operations from across the industry, including representatives from top online publishers, ad networks and agencies, in a unique round table discussion format. Attendance is open exclusively to individuals employed by online media publishing companies, portals, networks and agencies whose roles focus on online advertising operations and advertising technology.

Three Reasons To Host Your Own Teleconference
Top companies have been doing it for years.It enables their employees to "be there" without actually being there.

Host Your Own Virtual Surprise(Tm) Party With Usurprise.Com
A unique new website service, USurprise.com has launched enabling customers to host Virtual Surprise(TM) parties and e-celebrations. Online 'Virtual Parties' Help Keep Friends, Family And Co-Workers Connected This Holiday Season Through Personalized Greetings, Video, Pictures & Sound.

Canadianwebhosting.com Launches Web Hosting Affiliate Program for Webmasters and Designers
Web hosting services provider Canadianwebhosting.com announces the launch of its new affiliate program. With this new program, affiliates can earn $35-$75 per sale on all hosting packages offered by the company.

WeBuyHostingCompanies.com Keeps on Buying and Buying and Buying with Acquisition of Two More Web Hosting Businesses
The recent acquisition of two new hosting companies is proving that WeBuyHostingCompanies.com is fulfilling its mission of fast, friendly and fair Web-host buyout. All indications are it's smooth hopping ahead for this non-stop Energizer Bunny of the Web-host buyout industry.

Web Hosting Geeks : Web Hosting Guide
Looking for and buying a reliable web hosting solution is an imperative decision. Whether you are doing online business, providing important information or sharing views online on a common interest, you need a reliable web hosting service that will allow online visitors to browse through your site effortlessly. It is only powerful web hosting that allows your website to be downloaded, browsed and updated in minimal time.

What Everybody Should Know about Getting Websites Developed In India
Website development is a process that involves multiple steps. It needs careful planning, creative thinking and smart execution. Since it is one of the initial steps in developing a website, considerable attention has to be given to the process of web designing. The first stage in building a website is designing the site.